PROJECTS
A sampling of original content, partnership development, strategy, and even a passion project. List of detailed accomplishments found here.
CONTENT STRATEGY, LIVE PRODUCTION, CONTENT ACQUISITIONS & PARTNERSHIPS, DEVELOPMENT, CROSS-FUNCTIONAL LEADERSHIP
Reimagined Tennis Content Distribution
Led partner relationships & negotiations totaling more than $2 billion in media rights, including long-term agreements for the Australian Open, French Open, ATP & WTA, the Wimbledon acquisition bringing The Championships exclusively to ESPN, and a landmark 11-year agreement making ESPN the exclusive TV and digital home in North & South America of the US Open.
ORIGINAL CONTENT, CONTENT STRATEGY, LIVE PRODUCTION, MEDIA PARTNERSHIPS & DEVELOPMENT, CROSS-FUNCTIONAL LEADERSHIP
Live H.S. Basketball on Twitter
#TheDebut
A first-of-its-kind livestream series streamed on Twitter called #TheDebut, featuring a “little-known high school phenom” named Zion Williamson. The 10-game series reached more than 40 million viewers and laid the groundwork for three seasons of high school sports on Twitter, reaching more than 100 million uniques while delivering significant revenue, reaching new, young and engaged audiences. Read more about the original groundbreaking series here.
ORIGINAL CONTENT, CONTENT STRATEGY, MEDIA PARTNERSHIPS & CONTENT DEVELOPMENT, CROSS-FUNCTIONAL LEADERSHIP
Live H.S. Football on Twitter
#FridayNightStripes
Developed and created the first-ever live streaming series of high school football games on Twitter . Featuring nationally ranked teams from across the country. The series generated more than 50M total video views. Friday Night Stripes Season 1 was nominated for several awards, including the 2019 IDEA Best Branded Content Award and Campaign of the Year, the Digiday Content Marketing Awards for Best Real-Time Streaming Video, and Sports Business Journal’s 2019 Best in Social Media Award. Read more about the series here.
ORIGINAL CONTENT, CONTENT STRATEGY, CONTENT ACQUISITION & CONTENT DEVELOPMENT,
CROSS-FUNCTIONAL LEADERSHIP
ESPN+ Content Strategy
Developed and created the first content strategy and live events plan for ESPN's over-the-top video subscription service. Acquired rights to initial content offerings. Currently at nearly 25 million subscribers - the top sports-specific OTT platform.
ORIGINAL CONTENT, CONTENT STRATEGY, CLIENT SERVICES, CROSS-FUNCTIONAL LEADERSHIP
Animated Sales Enablement Content
Developed and created a custom sales enablement program for a technology partner. The project yielded hundreds of training videos, more than 10K video views, increased sales, and enhanced communications across client and sales teams.
ORIGINAL CONTENT, CONTENT STRATEGY,
PRODUCTION & DISTRIBUTION
It's Trivial!
YouTube Channel
YouTube channel featuring trivia video content and shorts. Topped more than 4k subscribers within the first month. Subscribe for the latest releases featuring General Knowledge, Sports, Travel, Geography, Music & Movie trivia and much, much more.
